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From October 2025, strict new rules will limit how brands advertise foods high in fat, sugar or salt online. Our latest blog breaks down what’s changing, what you can still do, and why audio might be your secret weapon. If you're unsure how it affects your brand, join the expert-led event in Leeds this July to get clear, practical guidance.

Samuel Smith’s pubs ban phones, music, and tech to create a digital detox. But when The Abbey in Derby was shut after someone posted a photo, it sparked debate. Is this protecting tradition or controlling communities? Pubs should be warm, welcoming spaces — not ruled by rigid policies. When one photo can close a pub, are we preserving heritage or pushing people away?

April 1st brought the chaos in all the best ways this year. From steak-scented candles to zodiac-based hiring decisions, brands went...

From star-studded cameos to tear-jerking moments and viral hilarity, 2025’s Super Bowl ads delivered big. We’ve ranked the top 10....

After nearly nine years of constant industry recommendations, prolonged media & influencer hype and empty promises of visiting (from me),...

Christmas isn’t complete without indulging in the season’s most iconic treat: mince pies! And this December, to help fuel my 300km in 24...

In recent years, there has been a marked resurgence in the popularity of Irish pubs and Guinness as a drink across the UK. Once regarded...

Marketing Rocket Fuel: Hospitality Secrets Every Business Should Steal Inspired by the insights which Alan Armstrong of Spaceman...

Spaceman Marketing and Native team up to share some top tips on how to activate the best Student welcome campaign you can this September.

In June, we dive into the four major trends shaping the global hospitality industry in 2024: Health & Wellness, Sustainability,...

Opening a new pub or bar with a “big bang” is no mean feat! Here's a few top-tips to ensure your venue's grand opening is a big success!

As the dust settles on an other eventful April fools morning, PR agencies and marketers across the land can finally begin to count the...

How to craft an award-winning sports reputation in your pub or bar ahead of Euro2024 Can you believe (at the time of writing this blog)...

As Alton Towers launches snazzy dynamic price retail electronic shelf labels, we shine a spotlight on print and the power of a poster....

Read how following the thirty year rule of the nostalgia pendulum can help form your marketing plans for 2024

Learn how to manage the perfect atmosphere following 15 simple steps

Plan ahead with your marketing campaigns and activations following Alan's tried and tested methodology