The Top 15 April Fools' Day Pranks of 2025

April 1st brought the chaos in all the best ways this year. From steak-scented candles to zodiac-based hiring decisions, brands went rogue — and we were *here for it*. Here’s the SPACEMAN definitive countdown of the best April Fools’ pranks of 2025.

🥇 1. Cow & Sow – Grilled Steak Scented Candle

So unnecessary, so absurd… yet so *beautifully done*. From “Smokehouse Essence No.1” to a fake recipe card for “Candle-Braised Short Rib,” this was comedy *and* branding perfection.

Warning: May cause spontaneous hunger, fridge raids, and impromptu BBQs in winter.

🥈 2. Candid – Zodiac Hiring Mode

Rejecting Scorpios and matching Leos with HR disasters? A hilariously savage take on HR culture and astrology obsessions. Bravo.

Apparently Librans make good weightlifters!

🥉 3. Pizza Rova - Chorizo Earrings

The ultimate fashion accessory you never knew you needed - Pizza brand Pizza-Rova have created Chorizo earrings! They also make a handy, mobile snack when you're on the go too.

Coming to a Claire's accessories near you soon.

4. Pub Quiz – Shocking Trivia App

A genuinely terrifying concept, made funnier with the inclusion of Shaun Wallace. Taser trivia? We’d risk it for the glory.

What happens if you cheat?

5. Bumboo – Toilet Scroll

A slow-burner (pun intended), this was weirdly thoughtful. Eco-friendly toilet roll that doubles as a feed? The prank we didn’t know we needed.

Ever wanted to wipe your bum on somebodys selfies? here is your chance.

6. BrewDog – Hot Beer

Microwaved lager. Offensive to the taste buds, brilliant for the internet. Absolutely nailed the tone of self-aware absurdity. We liked the fact you could buy it in the online store too.

I wonder how many people actually bought it?

7. Circe’s Rooftop – Infinity Pool

This one had *just* enough glam and credibility to fool a few. The perfect cocktail of aspirational and implausible. Over 500 likes and 264 comments and several bookings later shows how many customers actually believed it.

Apparently the owner actually looked into this at one point.

8. Loungers – Lounge at Home Furniture

We wouldn’t be mad if this became real. Funky lampshades and retro chairs from your favourite pub? Take our money.

Make your lounge look like a lounge.

9. Marwell Wildlife – Zoo Eau de Poofume

“Smell like the wild”? Bold move. Extra points for the name, which we can only assume made the marketing team *howl*.

Take Zebra striping to the next level.

10. Shaken Udder – Mini Milkshake Keyring

A cute, drinkable novelty that sounded just real enough to work. Keyring cravings are now a thing.

Can also be filled with Vodka (I hear).

11. Incipio Group – Incipio FC Stadium

Less of a prank, more of a fever dream. Imagine a bar group becoming a football club. Peak April 1st energy.

Expect the Incipio FC shirts to be on sale soon.

12. Kitch – KitchWoof Dogfluencer Platform

Given the state of the internet, this honestly felt *too* real. Dog-fluencers might just run the marketing world soon.

Apparently they love a good "pup-Quiz"

13. Premier Cleaning – Tattoo Sign-Offs

Tracking service sign-offs via tattoos? A solid blend of office humour and dystopian energy. Bonus points for the "not all mops and buckets" nod.

I hope the owner clamped down on this employees train trips.

14. Home Leisure Direct - Human sized pool table

The weather is getting better by the day so why not invest in a human sized Pool tabel for your garden this Summer. I have no idea if you use giant cues or just push the balls.

Massive garden & house not included.

15. Hot Dinners – Butter-Only Restaurant

A little niche, but beautifully ridiculous. London would *definitely* host this concept — it might already exist in Hackney.

This one made me gag.

Honourable Ghost of April Fools’ Past:

Chicken & Blues – Drone Delivery (2024)

Last year’s prank made such a splash that customers are *still* trying to order drone chicken. That’s legacy content, baby.

Seagulls assemble.