The Top 15 April Fools' Day Pranks of 2025
- alanjohnarmstrong
- Apr 3
- 3 min read
April 1st brought the chaos in all the best ways this year. From steak-scented candles to zodiac-based hiring decisions, brands went rogue — and we were *here for it*. Here’s the SPACEMAN definitive countdown of the best April Fools’ pranks of 2025.
🥇 1. Cow & Sow – Grilled Steak Scented Candle
So unnecessary, so absurd… yet so *beautifully done*. From “Smokehouse Essence No.1” to a fake recipe card for “Candle-Braised Short Rib,” this was comedy *and* branding perfection.

🥈 2. Candid – Zodiac Hiring Mode
Rejecting Scorpios and matching Leos with HR disasters? A hilariously savage take on HR culture and astrology obsessions. Bravo.

🥉 3. Pizza Rova - Chorizo Earrings
The ultimate fashion accessory you never knew you needed - Pizza brand Pizza-Rova have created Chorizo earrings! They also make a handy, mobile snack when you're on the go too.

4. Pub Quiz – Shocking Trivia App
A genuinely terrifying concept, made funnier with the inclusion of Shaun Wallace. Taser trivia? We’d risk it for the glory.

5. Bumboo – Toilet Scroll
A slow-burner (pun intended), this was weirdly thoughtful. Eco-friendly toilet roll that doubles as a feed? The prank we didn’t know we needed.

6. BrewDog – Hot Beer
Microwaved lager. Offensive to the taste buds, brilliant for the internet. Absolutely nailed the tone of self-aware absurdity. We liked the fact you could buy it in the online store too.

7. Circe’s Rooftop – Infinity Pool
This one had *just* enough glam and credibility to fool a few. The perfect cocktail of aspirational and implausible. Over 500 likes and 264 comments and several bookings later shows how many customers actually believed it.

8. Loungers – Lounge at Home Furniture
We wouldn’t be mad if this became real. Funky lampshades and retro chairs from your favourite pub? Take our money.

9. Marwell Wildlife – Zoo Eau de Poofume
“Smell like the wild”? Bold move. Extra points for the name, which we can only assume made the marketing team *howl*.

10. Shaken Udder – Mini Milkshake Keyring
A cute, drinkable novelty that sounded just real enough to work. Keyring cravings are now a thing.

11. Incipio Group – Incipio FC Stadium
Less of a prank, more of a fever dream. Imagine a bar group becoming a football club. Peak April 1st energy.

12. Kitch – KitchWoof Dogfluencer Platform
Given the state of the internet, this honestly felt *too* real. Dog-fluencers might just run the marketing world soon.

13. Premier Cleaning – Tattoo Sign-Offs
Tracking service sign-offs via tattoos? A solid blend of office humour and dystopian energy. Bonus points for the "not all mops and buckets" nod.

14. Home Leisure Direct - Human sized pool table
The weather is getting better by the day so why not invest in a human sized Pool tabel for your garden this Summer. I have no idea if you use giant cues or just push the balls.

15. Hot Dinners – Butter-Only Restaurant
A little niche, but beautifully ridiculous. London would *definitely* host this concept — it might already exist in Hackney.

Honourable Ghost of April Fools’ Past:
Chicken & Blues – Drone Delivery (2024)
Last year’s prank made such a splash that customers are *still* trying to order drone chicken. That’s legacy content, baby.

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